Case Study 01: Are technical problems always a technical issue?

A school's headteacher called me sounding very stressed and distressed, having found my details on the internet. His school had invested in a network-wide management suite, only to find since then that the network was completely unreliable and unstable. As a result, students ridiculed the system in public and teachers avoided it: the school's grandiose plans for a technology-rich school could simply not be realised.

The headteacher expected me to try to solve the problem on a technical level. However, I decided to approach the matter from a public relations point of view, drawing on my knowledge of the computer software industry gained over the years.

Within a relatively short time, the school had enjoyed the unlimited services of two senior engineers until the root cause of the problem had been identified -- and fixed.


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